Bouygues fights back in French mobile price war

19 Mar 2012

The French cellco Bouygues Telecom is lowering the price of some of its mid-range price plans in the face of stiff competition from the market’s newest operator, low-cost provider Free Mobile. Telecompaper reports that the price of Bouygues’ Eden Smartphone 1GB plan, for example, which offers unlimited voice calls and 1GB of data usage per month, will be slashed from EUR79.90 (USD105.23) a month to EUR49.90. The firm says most customers opt for calling plans with limited monthly minutes in the EUR35-EUR45 bracket, and this new offer is an attempt to entice these users onto unlimited packages rather than seeing them migrate to low-cost alternatives such as Free Mobile.

France, Bouygues Telecom