Telefonica to halt marketing of Alice TV

14 Mar 2012

Telefonica Germany (O2), the local subsidiary of Spanish telecoms group Telefonica, has decided that it will no longer market its IPTV service ‘Alice TV’, which the firm inherited as part of its acquisition of rival HanseNet from Telecom Italia in early 2010. Telefonica spokesman Albert Fetsch told Rapid TV News that the operator will stop marketing the service at the end of this month, ‘due to changes in the customer needs and market environment in this segment,’ but said there would be no changes for existing subscribers of Alice TV, who will be able to continue using the service. Without providing further details, Fetsch said that Telefonica was already working on a new television service ‘which will enable us to provide music, games and video services to our customers in a clever way and, most importantly, on all devices.’ TeleGeography’s GlobalComms Database states that take-up of Alice TV has been slow since it was launched by HanseNet in April 2006; at the end of 2011 Telefonica reported only 83,300 subscribers to the service, up slightly from 82,800 three months earlier and 77,200 at the end of 2010. By comparison, Telekom Deutschland’s IPTV bundle Entertain had signed up over 1.55 million customers at 31 December 2011.