Telefonica Brazil to rebrand as Vivo from April

6 Mar 2012

Telefonica Brazil (including Telesp), part of Spanish-owned Telefonica Group, has announced that it will change its brand name for all telecoms services in Brazil from 15 April 2012, at which date it will be known under the unified brand name Vivo. The move is part of a strategy to better integrate its fixed, mobile, pay-TV and broadband businesses in Brazil. Going forward Telefonica will provide fixed voice services as ‘Vivo Fixo’, Telefonica 15 will be renamed ‘Vivo 15’, the Speedy broadband service will change to ‘Vivo Speedy’, and Telefonica TV Digital will be rebranded as ‘Vivo TV’. Finally, the operator’s fibre-optic broadband service will be renamed ‘Vivo Speedy Fibra’.

Brazil, Telefonica Brasil (Vivo)