Britain’s BT Group has announced that it is to enhance its service offerings in Turkey, the Middle East and Africa. The telco has said that it is launching a ‘series of initiatives aimed at doubling its business’ in the aforementioned regions following on from similar programmes conducted in Asia Pacific and Latin America; it noted that in the first nine months of FY2011/12 it had seen orders in those regions rise by more than 50%. BT claims that, according to its research, the addressable market in Turkey, the Middle East and Africa was worth a combined GBP5.4 billion (USD8.5 billion) in 2011.
As part of this freshly-announced programme, BT has said it plans to hire around 170 new employees across the three regions, with new staff to include ‘highly skilled professional services specialists to provide local support to customers and deliver consulting, integration and managed services.’ Further, it notes that it expects to offer customers a wider range of ‘intelligent’ network services provided by the BT Connect portfolio. Further, BT added that leveraging its current infrastructure, which it says can provide services in 197 countries and territories, it plans to launch ‘new propositions’ in Turkey, the Middle East and Africa. Network reach and access options, it said, are being improved in Sub-Saharan Africa, with these including a recently announced international routing facility in South Africa and a new network connection between Cape Town and Johannesburg; such developments, the telco claims, will make it the first global operator with its own network infrastructure in the country. Interconnection agreements with local partners meanwhile will extend BT’s network reach into Sub-Saharan Africa. In addition to the African infrastructure boost, BT added that three new network nodes are being launched in the Middle East, while additional network interconnections will be rolled out in Turkey.