Alternative UK broadband and fixed line provider TalkTalk revealed that in the last three months of 2011 it saw a further 50,000 broadband customers migrate away from its services, although the operator pointed to a ‘continuing improvement in customer experience’ as having helped to stabilise churn. At the end of December 2011 TalkTalk reported a total broadband subscriber base of 4.079 million, down from 4.129 million three months earlier and 3.4% lower than the 4.224 million high speed internet accesses it had at end-2010.
In line with the subscriber declines, in its third quarter of the 2011/12 fiscal year, TalkTalk revealed an decline in quarterly revenues, to GBP422 million (USD667 million), down from GBP444 million in the corresponding period of 2010/11. The operator did, however, note that turnover had remained stable compared to the previous quarter, despite lower customer numbers; TalkTalk pointed to improved average revenue per user (ARPU) and increased numbers of more profitable fully unbundled customers as one of the key reasons for the stable turnover figures.