Tigo losing ground to Vodafone in Ghana

30 Jan 2012

The National Communication Authority (NCA) of Ghana has published its market update for the end of December 2011, showing that mobile operator Vodafone Ghana has consolidated its second place in the sector ahead of former number two player Millicom Ghana (Tigo). By the start of this year Vodafone’s local subsidiary claimed more than 4.275 million customers, putting it behind market leader MTN Ghana with 10.156 million, but clear of Tigo which it initially overtook in October 2011. Vodafone added a net 96,697 subscribers in December while Tigo shed 108,995 users to close out the year with 3.921 million mobile phones on its network – down from 3.998 million three months earlier. Ghana’s fourth largest cellco, Airtel Ghana, continues to advance though: it added a net 192,869 in the last three months of the year – and 43,763 in December alone – for a year end total of 2.625 million. Meanwhile the smallest operator, Expresso (formerly Kasapa Telecom) continues to lose customers. Its base dropped from 191,779 in November to 186,751 a month later, representing just 0.88% of the total market.

In the fixed line arena, the NCA said that Vodafone Ghana had a chequered 2011. Having started the year at 266,045 PSTN lines (end-January), the total climbed to 282,842 by May, before falling back to 269,335 two months later, spiking again at 285,364 in August, and then falling steadily to 274,607 by 31 December 2011. Its only rival, Airtel Ghana, recorded 10,114 fixed lines by end-December, a marginal decrease from 10,763 at end-January.

Ghana, AirtelTigo, Kasapa Telecoms (Expresso), Millicom Ghana (Tigo), MTN Ghana, Vodafone Ghana