Vodafone Ireland’s fixed line division has signed up its 200,000th customer, three years after entering the Republic’s voice telephony and broadband internet market. To mark the milestone, the operator is offering new and existing customers a free Android Vodafone Smart 858 smartphone – and including three months of free mobile broadband access via pay-as-you-go.
Vodafone Ireland inked a deal with BT Ireland in 2009 to transfer its entire residential and SME user base for fixed telephony services to Vodafone. The deal saw the transfer of some EUR4.8 million-worth of assets and afforded Vodafone access to 22 of BT’s unbundled exchanges across the country, as well as BT Ireland’s roughly 84,000 residential and 3,000 small business users. The move came not long after Vodafone moved to purchase another Irish broadband provider, Perlico, in 2008.