Everything Everywhere mulling brand revamp?

18 Jan 2012

Everything Everywhere, the joint venture between British mobile network operators Orange UK and T-Mobile UK, is reportedly considering dropping the two existing brands of the respective cellcos, and introducing a new name. According to PC Pro, citing British broadsheet The Times, it is understood that a prospectus for a bond issue published by Everything Everywhere detailed possible changes to the company’s branding, with the document noting: ‘The development of an additional or new brand by the group is an option under consideration, which may be complementary to or in substitution of one or both of the existing brands of T-Mobile and Orange.’

Everything Everywhere meanwhile has, however, refused to confirm its exact plans regarding future branding, although an unnamed spokesperson is quoted by the report as saying: ‘On 26 October 2011, we announced that we had completed the brand review as planned and have agreed with our shareholders the way forward for our brand strategy … Given its commercial sensitivity, further details will not be discussed. At this time, we are maintaining momentum by continuing to focus on both the Orange and T-Mobile brands.’

United Kingdom, EE