French mobile war hotting up: Orange, SFR to cut prices

12 Jan 2012

The arrival of new competition in the French mobile market has sparked the established cellcos into announcing price cuts, Les Echos reports citing people linked to the companies involved. As reported by CommsUpdate, Iliad’s Free Mobile launched commercial services Tuesday offering an ‘unlimited’ service plan priced at EUR19.99 (USD25.44) per month. Similar packages from Orange France, SFR and Bouygues currently cost between EUR78 and EUR85 per month, the paper said, prompting a swift re-think. Despite suggestions from leading executives at some of the ‘big three’ providers that Free Mobile will not be able to turn a profit through offering such low prices, the newcomer’s arrival has certainly stirred up the sector – as the government hoped it would.

France, Free Mobile (Iliad), Orange France, SFR