Swedish vendor Ericsson has been selected by Cellcom, Israel’s largest mobile network operator by subscribers, to upgrade half of its network to offer 4G services, Globes Online reports. With the cellco understood to have selected Finland’s Nokia Siemens Networks (NSN) for one half of the network upgrade some six months ago, it has now been confirmed that Ericsson will improve Cellcom’s infrastructure in the south of the country, while NSN takes responsibility for the north. No financial details of the deal between Cellcom and Ericsson have been disclosed.
Alongside the revelation regarding the network enhancements, it was reported that Cellcom has also unveiled a number of measures which it claims will help it to deal with the expected increase in demand for data services, fuelled in part by the higher uptake of smartphones and tablet PCs. The mobile operator has announced it is introducing a range of new internet packages that emphasise customisation rather than speed, with top speeds on the tariffs of just 5.6Mbps downstream, well below what its network is technically capable of. Cellcom, it is claimed, is aiming to avoid following rival Pelephone, which has instead placed its focus on the speeds of its internet services, with the number one player arguing it will seek to focus on the user experience, which it sees as more important.