Celcom Axiata and PLDT to set up MVNO

Malaysian cellco Celcom Axiata has signed a shareholder agreement with PLDT Global (PGC) of the Philippines to set up an MVNO in Malaysia. The new company will be called PLDT Malaysia and will target Filipino workers in Malaysia with pre-paid services under the brand name Smart Pinoy. The CEO of Celcom Axiata, Dato’ Sri Shazalli, said: ‘This partnership with PGC marks our fifth such collaboration and we are proud to be progressing from local to regional partnerships. By tapping into PGC’s knowledge of the Filipino market segment and leveraging its Smart brand name amongst the Filipinos, Celcom will be able to better reach this segment of migrant workers.’