MIC to tighten rules on sales promotions

28 Nov 2011

Vietnam’s Ministry of Information and Communications (MIC) is looking to place stricter regulations on packages and sales promotions offered by the country’s wireless operators to ensure healthy competition in the market. Viet Nam Business News cites the head of the MIC’s telecom department, Pham Hong Hai, as saying that the ministry could possibly enact new rules on telecom fee management in early 2012 to supersede current regulations, in order to protect the performance of the market. The move follows a decision by the MIC to halt GTel Mobile’s (Beeline’s) ‘Billionaire’ sales promotion, which the regulator deemed as breaking current rules. The package, which was launched in September 2011, gave subscribers VND1 billion (USD46,900) in their account for on-net calls for a period of ten years if they topped up with at least VND20,000 each month. Under current rules, promotions are capped at 50% of the value of the pre-paid card.