Brazil’s leading mobile operator by subscribers, Vivo, has launched its first HSPA+ service in metropolitan Sao Paulo. The cellco is debuting its ‘Live Plus 3G’ offering with prices ranging from BRL99.50 (USD55.08) per month for existing Speedy broadband customers, rising to BRL200 for those who do not subscribe to one of its high speed internet services. The operator is promising maximum download speeds of 21Mbps, compared to the current upper limit of 7.2Mbps.