The UK’s fixed line incumbent BT has announced the launch of what it says is its ‘fastest-ever’ broadband, unveiling its ‘BT Infinity Option 3’ tariff, which uses fibre-to-the-home (FTTH) technology to offer downlink speeds of up to 100Mbps. Keen to highlight the benefits of its service compared with the 100Mbps cable-based service offered by rival Virgin Media, BT has revealed that its newest superfast broadband option offers uplink speeds of up to 15Mbps, a rate which it claims is ‘50% faster’ than those offered by its competitor. Initially the service will only be available from a limited number of exchanges, as the company’s network arm Openreach rolls out fibre connections. At launch customers in Highams Park and Leytonstone in London, Ilford in the London borough of Redbridge, Ashford in Middlesex, Forest Hill in the London borough of Lewisham, Chester, York, St. Austell and Exeter will have access to the product. The cost of the service, including an unlimited evening and weekend fixed line voice calls package, has been set at GBP35 (USD56) per month.
Commenting on the development, John Petter, managing director of BT’s Consumer division, said: ‘We are delighted to launch BT Infinity Option 3, which offers our fastest-ever speeds for consumers. We are seeing very encouraging takeup of our fibre-based broadband and we now have more than 300,000 customers … Today’s addition expands our product offering, so we now have three versions of BT Infinity offering high speeds that allow families to do more online at the same time.’