Orange subsidiary Yesss! launches smoking hot MVNO with Tobaccoland

14 Nov 2011 has reported that Orange Austria’s budget-priced offshoot Yesss! has teamed up with national tobacconist retail chain Tobaccoland to launch a new mobile virtual network operator (MVNO) under the ‘kwikki’ brand. The new service will be sold through Tobaccoland branches across the country. Starter packs are priced at EUR9.90 (USD13.40), and include 60 minutes worth of ‘free’ calls. No-frills MVNO Yesss!, which launched in April 2005, is currently believed to have around 700,000 subscribers. Tobaccoland has previously dabbled in the telecoms retail market, selling pre-paid phone cards through its cigarette vending machines.

Austria, Orange Austria, Yesss!