Softbank tops pile in net mobile gains in October, KDDI rises to second

9 Nov 2011

According to data published by Japan’s cellular operators, Softbank Mobile retained its top ranking in terms of net subscriber additions for the 19th month in a row, aided in part by its launch of Apple’s latest iPhone 4S handset. However, the cellco’s net monthly gain narrowed by 28,000 when compared to September, to 247,600, after it lost its monopoly on iPhone sales in the country. KDDI Corp’s ‘au’ service, meanwhile, climbed one place to second in the net gains table, after it began selling iPhone handsets, with 196,900 new users – compared to 125,300 in September – as it also introduced a new pricing scheme and announced strong demand for its Google Android smartphones. The operator’s rise enabled it to leap-frog NTT DoCoMo which booked gains of 89,600 to take third place, while eMobile reported 55,000 net additions and PHS operator Willcom, 51,200.

Japan, KDDI (au), NTT DOCOMO, SoftBank Corp