Bulgaria’s fixed line incumbent and triple-play provider, Bulgarian Telecommunications Company (BTC), which operates under the Vivacom brand, has once again begun looking for a buyer, reports local news service Sofia Echo, citing Capital Daily. The most recent attempt to sell a 25% stake in the heavily indebted telco to Lebanese Oger Telecom earlier this year was blocked after the company’s creditors and shareholders were unable to reach a consensus. The sale of the company, currently backed by PineBridge Investments, is being managed by US bank Morgan Stanley. Potential buyers have been given until the end of November to express their interest.
Vivacom, according to TeleGeography’s GlobalComms Database, is the country’s largest broadband provider by subscribers, representing 30% of the broadband market at the end of June 2011. It is also the smallest cellco by subscribers, claiming just 16.5% of the wireless market at the same date.