America Movil aiming to launch before Telefonica

2 Nov 2011

Mexican mobile giant America Movil (AM) has revealed that it expects to launch services under the Claro brand in Costa Rica in the next two weeks, aiming to beat rival new licensee in the country, Telefonica, which earlier this month said it would commence commercial operations in a matter of a few weeks using its Movistar brand. As reported by BNamericas, AM’s CEO Daniel Hajj told an investor conference: ‘I think in Costa Rica we’re going to launch next week or the next [after that]. In the next 15 days we’re launching.’ AM and Spain-based Telefonica won their licences in Costa Rica in January to break the local monopoly of ICE Cellular, and have been granted an initial numbering allocation for one million mobile lines each.