Softbank Mobile added more new mobile additions than any of its rivals for the 18th month in a row last month, according to data published by the Telecommunications Carriers Association (TCA) of Japan. The Softbank Corp unit added a net 275,700 new users last month, 36,700 more than in August, for a total of more than 26.898 million at 30 September. The cellco said part of the growth was attributed to a successful campaign to encourage users to switch from rivals to take advantage of its iPhone 4 offers.
The country’s leading player by subscribers, NTT DoCoMo, ranked second in terms of net gains in September, with 200,800 for a total of 58.993 million, while KDDI took third spot with net gains of 125,300, for 33.658 million. eAccess (eMobile) added 78,000 net new users for 3.579 million and PHS operator Willcom reported net growth of 56,700 for a total of 4.151 million.