This time it is Personal: is Cellular South poised to rebrand ahead of LTE launch?

22 Sep 2011

According to unconfirmed US reports, a new wireless carrier is set to launch on 26 September, under the name ‘Personalized Wireless’. Promising to deliver ‘a wireless network that will personalise your mobile experience’, the website personalizedwireless.com features a countdown timer which is set to expire on said date. Interestingly, that marks the same date that Cellular South CEO Hu Meena plans to make a ‘significant’ announcement regarding the Mississippi-based company’s future. Although unwilling to comment on the speculation, a Cellular South spokesperson told Fierce Wireless: ‘We have been working for quite some time on a number of strategic changes, which we will announce on 26 September’.

In March 2008 Cellular South won a ten year licence for 2×6MHz of 700MHz A Block spectrum covering 14 Economic Areas and 2×6MHz of 700MHz B Block spectrum covering ten cellular market areas (which lies in Band Class 12). The cellco says that the licences cover ‘virtually all of Mississippi and Tennessee and most of Alabama’. In mid-November 2010 the operator contracted Samsung to supply network equipment for a Long Term Evolution (LTE) network deployment in the 700MHz band. Cellular South plans to launch commercial LTE services in its first markets by the end of 2011, with plans to expand availability across its 700MHz footprint during 2012. In April 2011, the privately held carrier – which has around 900,000 subscribers – inked a bilateral roaming deal with wholesale LTE provider LightSquared.

United States, C Spire Wireless