KDDI to usurp Softbank’s iPhone dominance?

22 Sep 2011

According to an unconfirmed report in the Nikkei Business daily, KDDI Corp has entered into a sales agreement with Apple to sell the latter’s upcoming iPhone5 in Japan. If correct, the deal would be a major blow to Softbank Corp which to date has enjoyed exclusivity over the sale of Apple’s popular smartphones in the country. People familiar with the situation say KDDI is already making preparations to sell the iPhone5 in its ‘au’ retail outlets when the handset is released in October, although it could be Q1 2012 before it is ready to sell the device. According to TeleGeography’s GlobalComms Database, Softbank Mobile added a net 239,000 new users last month for a total of 26.62 million by 31 August, once again beating its main rivals NTT DoCoMo and KDDI – the 17th month in a row it has done so – aided by its exclusive rights to sell iPhone products. A representative for KDDI declined to comment on the Nikkei report.

Japan, KDDI (au), SoftBank Corp