Brazilian telecoms operator Global Village Telecom (GVT), owned by French conglomerate Vivendi,has launched a DTH satellite-based pay-TV network service in Sao Paulo. The launch is part of a wider plan to roll out the new service across most of the country, as GVT looks to take a slice of the country’s lucrative pay-TV segment. Commenting on the launch, GVT chief executive Amos Genish told reporters that his firm is looking to ‘break paradigms in the TV business model’. The operator’s foray into the pay-TV market is a result of a recent change in legislation that allows telcos to challenge the traditional dominance of Net Servicos, TVA and Sky in the market. GVT will initially offer subscribers access to a bouquet of 140 channels. It is believed the telco’s new hybrid service also includes plans for on-demand and interactive content (IPTV).