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Netflix rolls out Brazilian service; looking to expand in LatAm and Caribbean shortly

7 Sep 2011

US-based on-demand and online streaming video provider Netflix has launched commercial services in Brazil and says it will soon expand its footprint to other countries in the region as well as gaining a foothold in the Caribbean. The Brazil launch marks the American company’s third market of operations following last years’ foray into Canada, with its footprint set to rise to more than 40 countries within the coming weeks. Earlier this year Netflix signed a multi-year content licensing agreement with Grupo Televisa to help its expansion in the region. However some industry watchers say it may face an uphill task to replicate its success in its home market. Indeed, early indications suggest the on-demand provider is already receiving criticism for the range of content on offer with Brazilians using Netflix’s blogging service to complain that it is offering too many US movies dubbed in Portuguese without the opportunity to stream an English version plus subtitles option instead.


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