Mobile network operator Airtel Zambia has reportedly started rolling out infrastructure in the more remote parts of Zambia’s Western Province, as it looks to fend off competition and maintain its market share. According to AllAfrica.com, citing Airtel Zambia managing director Fayaz King, contractors are already at work on extending the cellco’s coverage with a view to attracting increased numbers of rural subscribers. ‘We are now going in areas like Mutomena, Lukena, Liuwa, Libonda Palace and Mishulundu in Western Zambia. Some of these areas can only be accessed by water. This is our commitment to addressing Zambia’s telecommunications needs,’ the executive noted. Further, Mr King said that the network expansion formed part of an initiative that his company had undertaken over the previous ten months aimed at bringing services to some of the country’s most rural regions. According to the report Airtel has connected 88 isolated rural areas and communities in Zambia as part of the project, in provinces including Luapula, Northern, North-Western, Eastern, Southern and Central as well as in some rural parts of the Copperbelt like Lufwanyama, Masaiti, and Mpongwe districts.