Israeli cellco Pelephone, a unit of fixed line incumbent Bezeq, has reportedly inked a deal under which it will allow Ituran Location and Control Ltd to operate as a mobile virtual network operator (MVNO) over its infrastructure. According to Globes Online, Ituran, which provides tracking and advanced protection services for vehicles and drivers, will offer low-cost airtime to its current customers under the terms of the virtual operator agreement, and Yechiel Ben Shushan, Ituran’s partner in the venture, will manage the project. In the past Ituran has acted as a distributor for Pelephone rival Partner Communications, while it already has a presence in the telecoms sector having offered services ranging from sales and installation of telephones and value added services.
The deal represents Pelephone’s third MVNO agreement, having already signed up Free Telecom and retailer Rami Levi. Further, as previously reported by CommsUpdate, as well as the two aforementioned MVNO deals, Pelephone also has an agreement with Telecom 365, which was the first Israeli company to be granted an MVNO licence. However, the would-be virtual operator, a unit of retail group Hamashbir, handed back its concession, instead signing a co-operation agreement with Pelephone, under which the duo will jointly market mobile services from the middle of 2011 using a mobile virtual network retail (MNVR) model; services including airtime and handsets will be offered via an independent brand through Hamashbir’s expanded retail platform.