Tesco Mobile Ireland breaks 100,000 subscriber barrier

Tesco’s Irish mobile virtual network operator (MVNO) business has broken the 100,000 subscriber barrier, saying its success has been built on offering competitive products with low-cost domestic and international voice calls. Noel Burrows, managing director at Tesco Mobile Ireland, said: ‘We are always striving to give customers the best value for money, so if customers top-up on EUR10 per month, all of their calls and texts to their friends on Tesco mobile are free. Along with our double credit offer, that is a major draw for new customers. What we are seeing is groups of customers, friends and family moving across to Tesco Mobile together, so they get the benefit of free calls to each other.’