CEO of Thailand’s True Corp, Supachai Chearavanont, says that the group has targeted one million users this year of its new HSPA-based 3G service ‘TrueMove H’, which it soft-launched in the Bangkok area last week. Newspaper The Nation writes that TrueMove H, operated via True’s Real Move subsidiary and using 850MHz frequencies leased under a partnership with state-owned CAT Telecom, already has around 50,000 subscribers. True is aiming to migrate all 200,000 or so existing 3G users of cellular arm True Move’s non-commercial trial W-CDMA/HSPA network to Real Move’s full commercial service while also hoping to convert 80% of existing users of the ‘Hutch’ CDMA-based service taken over by True in January this year, which previously operated under joint venture Hutchison-CAT Wireless Multimedia. Hutch had 730,000 CDMA2000 1x/1xEV-DO subscribers at the end of March 2011, according to TeleGeography’s GlobalComms Database.
Supachai added that True will spend THB200 million (USD6.6 million) on an initial marketing campaign for TrueMove H, which will be ‘officially’ launched next month alongside CAT’s ‘My’ branded HSPA service, which was also soft-launched last week. Competitors in Thailand are also making advances in the 3G segment, with GSM market leader by subscribers Advanced Info Service (AIS) expected to launch an expanded 900MHz 3G network within a week. Digital Total Access Communication (DTAC) also announced last week as part of its quarterly report that it would be launching commercial 3G services over an expanded 850MHz network in August.