According to Reuters, mobile operator Zain Saudi Arabia aims to reach the 15 million subscriber mark by 2015. Speaking to the Asharq Al-Awsat newspaper, chief executive Saad Al-Barak confirmed that the cellco passed the nine million subscriber mark at the end of June, and is optimistic about the firm’s future prospects. Al-Barak commented: ‘We reached that number in record time, and many companies compete in this field. But we will not stop here. Now we aspire to have around 15 million subscribers by around 2015’. According to TeleGeography’s GlobalComms Database, at end-March 2011 Zain Saudi Arabia was the country’s third largest player in terms of subscribers, with a 16.4% market share. However, the cellco remains adrift of its larger rivals Saudi Telecom Company (STC) and Mobily, which boasted 43.2% and 40.0% market shares at the same date.