UK-based applications and services company ROK Global has announced that, following the launch of its ‘Mobile TV’ subscription services with America Movil’s assorted subsidiaries in Mexico, the Dominican Republic, Peru, Colombia, Paraguay, Uruguay and El Salvador, the service has now gone live with Claro Guatemala and Claro Nicaragua. Mobile TV offers ten different TV channels, spanning news, sports, music and entertainment. Monthly subscriptions are priced at between USD6 and USD10, although daily and weekly payment options are also available to subscribers.
Jonathan Kendrick, CEO of ROK Global, commented: ‘ROK TV technology enables the streaming of high quality live and on-demand TV to more than 150 compatible mobile phones over existing mobile networks. We have been delighted with the success of the ROK-powered Mobile TV services we have provided to America Movil to date, and will continue to deploy similar services to other mobile operators internationally’. Mexico-based America Movil has a presence in 16 countries across Latin America and the Caribbean, with a consolidated subscriber base of around 250 million customers. At end-March 2011 Claro Nicaragua and Claro Guatemala were the largest and second-largest mobile operators by subscribers in their respective markets, with 2.365 million and 6.1 million subscribers apiece, equivalent to market shares of 62.4% and 36.2%.