According to news agency Comtex, mCel, Mozambique’s largest mobile operator in terms of subscribers has announced that it generated USD10 million worth of profit in 2010. The announcement, which cites local media reports, adds that mCel’s subscriber base grew to 4.25 million by end-2010, equivalent to a 13% rise year-on-year. According to TeleGeography’s GlobalComms Database, mCel became the first operator to provide mobile services in Mozambique when it launched its GSM network in November 1997. mCel remained unchallenged until March 2003 when South African firm Vodacom launched a rival network. In the wake of the newcomer’s market entrance, mCel embarked on a rapid review of its operations, resulting in an improvement in coverage, service quality and in its suite of products. mCel currently covers 128 Mozambican districts and 250 administrative posts.