Mexican cableco Megacable expects to inaugurate mobile services in June 2011 over the network of Movistar Mexico, according to Bloomberg, citing comments made by the company’s chief executive. The fixed line operator, which has long harboured a desire to enter the wireless sector, is expected to focus its attention on attracting subscribers by introducing tariffs aimed at families, a market which Enrique Yamuni, Megacable CEO, said had not been targeted heavily so far in Mexico. Megacable is thought to be aiming to attract at least 50,000 customers to the service in the first twelve to 16 months. Further, while the company has an agreement in place with Movistar, a unit of Spanish telecoms giant Telefonica, Mr Yamuni stressed that this was not an exclusive deal, effectively leaving the cableco free to examine other options for partnering with alternative wireless carriers in the future.
As noted in TeleGeography’s GlobalComms Database, October 2009 saw the first suggestions that Megacable was planning to enter the mobile voice sector, and the following month it was claimed that the cableco would launch services in the first quarter of 2010, having reportedly already lined up an agreement with an existing network provider. While this came to nothing, in July 2010 Megacable revealed that it would likely delay a mobile launch until early 2011, only to announce the following month that it had at that date yet to sign a deal with a partner for the introduction of such services. The following month though it was confirmed that Megacable had inked an agreement with Movistar Mexico to resell the latter’s wireless service, which would allow it to offer mobile telephony in those main cities which its own HFC network is present.