Polska Telefonia Cyfrowa (PTC), Deutsche Telekom’s Polish wireless network operator, has commenced the process of introducing the global brand name T-Mobile. The new moniker will replace the present one as of 5 June. The official T-Mobile logo in Poland will be the letter ‘T’. Over 1,000 PTC shops will undergo a transformation, while the present website www.era.pl will be replaced by www.t-mobile.pl. ‘We are proud to be able to fully welcome PTC to the Deutsche Telekom family and see the T-brand shortly also on the Polish market. PTC is the second biggest mobile firm in our European footprint after Germany, a front-runner in mobile technology and a top Polish employer,’ said Roland Mahler, Chief Regional Officer Europe at Deutsche Telekom. ‘Poland’s mobile communications market presents solid opportunities for future growth to be taken advantage of – it is the biggest in Central and Eastern Europe and is still expanding.’
For its launch, T-Mobile has created a special offer for Polish customers: for the first time T-Mobile contract customers in Poland will be able to make unlimited calls to other T-Mobile numbers both in the country and across in the world. The second pillar of the new offer is preferential roaming and international call charges which are based on the principle of ‘as cheap as in the home country’. Roaming data transmission is the third key element of the new T-Mobile offer in Poland. It enables data transmission abroad with no extra charges after reaching the bundle limit.