Uruguay’s telecoms regulator, Unidad Reguladora de Servicios de Comunicaciones (URSEC), has published its 2010 report on the country’s telecoms market, revealing that the number of mobile subscribers rose 7.9% year-on-year to reach 4.437 million at 31 December 2010. At the same date, the regulator said that the number of post-paid subscribers is on the up; at the end of 2010 the proportion of contract users reached 27%, up from 25% at the same date a year earlier and 23% at the end of 2008. According to URSEC, Uruguay ended 2010 with 962,000 fixed lines in service, an increase of 8,000 compared to the 954,000 recorded at the end of 2009, corresponding to a teledensity of 28.7% (2009: 28.5%). However, the volume of local fixed line traffic continued to decline, from 3.1 billion minutes in 2009 to 2.8 billion a year later, while domestic long-distance traffic dropped to 499 million minutes in 2010 from 541 million the previous year. The number of fixed broadband subscribers continued its upward trend in 2010, with customers totalling 382,948 at 31 December 2010, up 20.8% compared to the 317,000 reported at the end of 2009. Meanwhile, pay-TV customers increased from 448,000 at the start of 2010 to 491,000 twelve months later.