TeliaSonera to adopt single brand

Swedish giant TeliaSonera has announced that it is to bring all of its subsidiaries under a common brand, while maintaining their current brand names. ‘During the past couple of years we have put a lot of effort into transforming TeliaSonera into an integrated company. The new brand identity is the next logical step to unify our operations across our full footprint, leveraging the combination of our international strength and local connection and creating the most attractive brand within the industry,’ said Lars Nyberg, president and CEO of TeliaSonera. The company has operations in Sweden, Denmark, Norway, Finland, Estonia, Lithuania, Moldova, Azerbaijan, Kazakhstan, Tajikistan, Uzbekistan and Georgia.