Vodacom to paint the town red? Will cellco re-brand in line with parent Vodafone?

28 Mar 2011

According to Times Live, South Africa-based telecoms group Vodacom is poised to unveil its new corporate colours at the Orlando Stadium in Soweto on Friday night. Although Vodacom has yet to confirm the details, mounting press speculation indicates that the firm will be re-branded in line with the red and white colour scheme used by parent company Vodafone, which secured a controlling stake in Vodacom in May 2009. Vodacom, which also has operations in Mozambique, Tanzania, Lesotho and the Democratic Republic of the Congo (DRC), has reportedly budgeted a sum of ZAR200 million (USD29 million) for the re-branding exercise. However, Vodacom is expected to retain its name after the transition, despite Vodafone’s global strategy to re-brand all operations in which it has a controlling stake. Vodafone, which holds a 65% stake in Vodacom, intends to increase its connection to Vodacom, by rotating executives among its foreign units and allowing Vodacom to leverage its global supply chain as well as introducing in new services pioneered by Vodafone elsewhere.

South Africa, Vodacom Group, Vodacom South Africa, Vodafone Group