Telmex Ecuador follows Porta in Claro rebranding

28 Mar 2011

Mexican telecoms group America Movil (AM) has decided to rebrand fixed broadband unit Telmex Ecuador under the Claro moniker used across AM’s Latin American operations, reports Telecompaper. The decision follows Telmex Ecuador’s sister cellco Conecel dropping its well-established Porta brand in favour of Claro earlier this month. The sharing of the Claro brand name does not imply a planned merger of the two Ecuadorian companies, as both continue to operate independently, the company said.

Ecuador, America Movil (AM), Telmex Ecuador (Claro)