Turkcell poised to enter German wireless market

25 Mar 2011

Turkcell, Turkey’s largest mobile operator by subscribers, is set to launch wireless services in its ninth country of operation, Germany, on 4 April, finanznachrichten.de reports. Turkcell has established a wholly-owned subsidiary, Turkcell Europe, headquartered in Cologne with the goal of creating a ‘unique experience’ for its subscribers in Turkey and Germany via a distribution network of 1,200 stores. As previously reported by CommsUpdate, Turkcell signed a five-year wireless wholesale contract with local telecoms company and mobile network operator Deutsche Telekom (operating under the Telekom Deutschland brand name), in October 2010. The company will aim its services at the roughly 3.5 million Turks living in the country by offering packages that would allow customers to call or receive calls from Turkey at local rates. According to Turkcell, mobile phone penetration among the Turkish population in Germany is 92%, providing an opportunity for growth. The company hopes to capture about 4% of the German wireless market, selling voice, mobile broadband and other data services.

Germany, Telekom Deutschland, Turkcell