Porta becomes Claro

23 Mar 2011

America Movil’s Ecuadorian cellular subsidiary Conecel has switched its Porta brand name in favour of the Claro moniker used by its Mexican parent group across most of its Latin American footprint. The operator’s website has been completely overhauled to reflect the change, and the company says that the Claro logo will be used at all of its customer service centres by the end of this month, and all of its roughly 70,000 sales points by end-April.

Ecuador, Claro Ecuador (Conecel)