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IPTV subs reach 45 million as telcos achieve 10% penetration rate

17 Mar 2011

New data from TeleGeography’s GlobalComms Pay-TV Research service reveals that more than 40 telecos launched IPTV in 2010, bringing the number of IPTV services to more than 200. The number of IPTV subscribers globally grew 38% in 2010, reaching 45 million. Subscribers grew 9% in Q4, a slight increase from growth rates experienced in the previous three quarters.

Western Europe remains the largest IPTV market, accounting for 40% of global subscribers in 2010. The Asia Pacific region is the second largest IPTV market, accounting for 35% of subscribers. However, the number of IPTV subscribers in the Asia-Pac region is growing more than twice as rapidly as in Western Europe and will take the top slot before the end of 2011. France remains the leading country for IPTV (23% of the global total), followed by China (16%), the US (16%), South Korea (8%) and Japan (4%).

Meanwhile the number of fixed broadband internet subscribers grew by 13% in 2010 to reach over 530 million, with telcos accounting for 82% share of the total.

‘In aggregate, telcos around the world have succeeded in selling IPTV services to over 10% of their broadband internet customer base,’ said TeleGeography’s John Dinsdale. ‘With some 90% of the broadband base left to be targeted, clearly there is room for substantial IPTV growth. However, due to fierce competition from cable TV and satellite DTH services, IPTV has so far managed to gain only a 6% share of global pay-TV subscribers. We project that IPTV’s share of the pay-TV market will grow but that it is unlikely to exceed 10% within the next five years,’ he added.

TeleGeography’s GlobalComms Pay-TV Research Service provides reliable metrics and expert analysis of the rapidly changing pay-TV and IPTV markets. Find out more at For further information, please contact John Dinsdale ( or call +1-202-741-0020

TeleGeography's GlobalComms Pay-TV Research Service

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