Saudi Arabian cellular operator Public Telecom Company, which operates under the brand name ‘Bravo’, has selected Huawei Technologies to deploy its Business Support System (BSS) solutions, with a view to increasing Bravo’s overall operational efficiency. The BSS solution will primarily aim to eliminate the limitations of Bravo’s legacy billing system. Mohammed bin Abdulaziz Al-Ageel, CEO of Bravo, commented: ‘We have signed this agreement with Huawei because of our commitments to our customers [in terms of] increasing the efficiency of Bravo’s operational infrastructure. Our commitment to customers, in private and public sectors, drives us to constantly revolutionise – to reach the best level of efficiency in all of Bravo’s departments’. The project is scheduled for completion before the end of 2011, but it will be an additional year before Bravo can expect to see the benefits of its implementation.