US cellco MetroPCS has announced that it ended 2010 with over 8.15 million subscribers, which included net additions of 297,726 subscribers during the three months ended 31 December. The latest additions mean that MetroPCS added more than 1.5 million customers during 2010. Churn for 4Q10 was 3.5%, compared to 5.3% in the fourth quarter of 2009. MetroPCS has claimed that the decrease in churn was primarily driven by its ‘Wireless For All’ service plans. When the new range of tariffs were introduced in January 2010, MetroPCS labelled them ‘predictable, affordable and flexible service plans for all consumers, with no hidden costs or charges’.
No subscriber figures have been released for the cellco’s 4G network, which launched in nine different markets during late 2010, and is expected to be expanded to Atlanta, Jacksonville, Miami, Orlando and Tampa during 2011. MetroPCS CEO Roger D. Linquist commented: ‘We are pleased with our fourth quarter net subscriber additions and churn results, particularly in light of the severe weather occurring during our peak selling season in late December’.