TRC launches investigation into LIME pricing

7 Jan 2011

The Telecommunications Regulatory Commission (TRC) of the British Virgin Islands (BVI) has announced that it has launched an investigation into the alleged anti-competitive behaviour of LIME (the new brand for Cable & Wireless) in pricing calls and termination services to other LIME destinations in the Caribbean. The complaint has been raised by Caribbean Cellular Telephone (CCT) and the TRC. ‘We are now carrying out a similar investigation to the investigation against Digicel’s alleged anti-competitive behaviour, which is still ongoing,’ said Sarah Hayes, chief economist at the TRC. ‘It is the duty of the TRC to investigate whether such anti-competitive behaviour exists and if LIME is acting contrary to the public interest’.

The complaint concerns CCT’s ability to replicate LIME’s plans for calling within the Caribbean. It is alleged that this is due to the high price LIME charges CCT for calls from CCT customers to reach LIME destinations across the Caribbean, compared to the price LIME charges its own customers to make such calls.