DNA to merge fully with Welho

5 Jan 2011

Finnish alternative operator DNA is set to merge its operations with SWelcom Television (SWTV), Finland’s largest cable television company, which it acquired in July 2010 for EUR200 million (USD245 million), according to Broadband TV News. SWTV, which offers services under the Welho banner, has been operating as an independent unit since the acquisition last year, but it is understood that under the plans around 40 jobs will be lost as the combined company pools its resources. Negotiations with staff commenced on 3 January, although these exclude those employed in DNA’s retail units, which will not be affected by the changes. ‘In our opinion, only the genuine merger of separate organisations will create a basis for a shared corporate culture, while enabling us to capitalise on the strengths of both businesses on a broad scale. This organisational merger will be of particular importance to our broadband and television businesses, in which Welho’s expertise will further reinforce our operations,’ said Riitta Tiuraniemi, president and CEO of DNA, of the development.

Finland, DNA Finland, SWelcom Television (Welho)