Vodafone Netherlands launches new discount brand

4 Jan 2011

Mobile operator Vodafone Netherlands has launched a new discount brand, ‘Hollandsnieuwe’, with mobile virtual network enabler (MVNE) Teleena responsible for billing, and sales conducted online only, reports Telecompaper. The new pre- and post-paid brand aims to differentiate itself by ‘not offering call rates outside the bundle’, with monthly bundles and top-up call credit valid for three months. Hollandsnieuwe aims to sign up more than 100,000 customers in 2011, whilst Vodafone says it wants to take 20% of the Dutch discount mobile subscriber market – or more than one million customers – within five years.

Netherlands, Vodafone Netherlands