Hamashbir hands back MVNO licence, inks collaboration deal with Pelephone

30 Dec 2010

Israeli department store Hamashbir, which as previously reported by CommsUpdate became the first licensed mobile virtual network operator (MVNO) in June 2010, has handed back its licence, Globes Online reports. Having acquired a virtual operating concession for its Telecom 365 subsidiary earlier this year, it is understood that rather than move forward with its MVNO plans, Hamashbir’s customer club, ‘Club 365’,has instead signed a co-operation agreement with mobile network operator Pelephone, the wireless subsidiary of fixed line incumbent Bezeq. Under the terms of the agreement between the two companies Pelephone and Hamashbir will jointly market mobile services from the middle of next year using a mobile virtual network retail (MNVR) model; the duo will offer services including airtime and handsets via an independent brand through the latter’s expanded retail platform. Commenting on the deal Pelephone CEO Gil Sharon claimed that collaboration with Hamashbir would boost its sales power in a number of market segments, especially in those sectors where Club 365 has a strong presence, noting: ‘Collaborations of this kind are common around the world, and are usually quite successful’.

Israel, Pelephone