French telecoms operator SFR (including neuf Cegetel) is launching a new ultra-high speed triple-play service in a bid to secure market share and stave off its rivals in an intensely competitive market. SFR’s new Neufbox Evolution set-top box (STB) is equipped to deliver 3D TV shows and films, as well as delivering content to a user’s smartphone or PC. Priced at EUR34.99 (USD47.50) per month – complete with a bundle of voice calls, web access and TV channels – SFR’s new service compares favourably with the standard market price of EUR29.99 per month in France.
Earlier this week SFR, which is 56% owned by Vivendi, posted operating profit below analyst forecasts, despite improving its quarterly revenues. SFR won 35% of new broadband subscribers in the third quarter, versus 33% for France Telecom, but saw EBITDA fall 11% year-on-year to EUR614 million as competition in the mobile sector – which generates the majority of SFR’s profits – declined amid intense competition. Mobile sales for SFR also fell 1% while they remained stable for France Telecom and Bouygues.