Bharti aims for 100 million African subs within two years

17 Nov 2010

India’s Bharti Airtel, which in June 2010 completed the acquisition of Kuwait-based Zain’s African assets, has said that it expects subscriber numbers at its new units to rise beyond the 100 million mark within the next two years, more than double the 40 million it has now, India’s Business Standard reports. Citing comments made by Bharti CEO Sunil Mittal, the report also claims that the company expects to operate a similar business model to its domestic mobile unit, with low calling rates to be introduced to increase call volumes. To that end, Mittal noted that on entering Kenya, Bharti had reduced mobile rates by between 40% and 45%, which in turn saw the number of minutes used increase by around 50% within a five-week period. ‘We need to expand networks and lower tariffs, which will create elasticity of demand, with the addition of new customers and an increase in minute of use,’ the executive said.

India, Bharti Airtel