In the first nine months of 2010, Bouygues Telecom reported a 5% increase in overall sales to EUR4.146 billion (USD5.757 billion) and a 4% rise in sales from network services to EUR3.763 billion. The operator said organic growth remained strong, with network sales increasing 13% to help counteract the negative impact of a cut in voice and SMS termination rates. Bouygues Telecom is continuing its growth strategy in both its mobile and fixed broadband businesses. In the third quarter of 2010, it added a net 201,000 new mobile contract customers, bringing the total number of new customers to 552,000 since 1 January 2010, or 23% of net market growth. As at 30 September 2010 the operator had 10.721 million mobile customers, including 8.478 million on monthly contracts (or 79.1% of the total customer base, up 2.9 percentage points over the year). Bouygues said its fixed broadband business also continued to grow strongly, with 120,000 net activations in the third quarter of 2010. In addition, 645,000 Bbox routers had been activated at 30 September 2010, representing 472,000 additions over the twelve-month period. On 2 November 2010 Bouygues Telecom also launched Bbox Fibre, an ultra-high speed broadband service.