Telesp will adopt Vivo brand for fixed, broadband services

28 Oct 2010

Telecomunicacoes de Sao Paulo (Telesp), the Sao Paulo operating arm of fixed line and broadband provider Telefonica Brazil, will adopt Vivo as its commercial brand, local news reported. In late July Spanish telecoms giant Telefonica agreed to take overall control of Vivo Participacoes, Brazil’s largest mobile operator by subscribers, by buying out fellow shareholder Portugal Telecom’s 50% stake for USD9.8 billion, whilst Telefonica chairman Cesar Alierta announced plans to merge Vivo with Telesp.

Brazil, Telefonica Brasil (Vivo)