British satellite broadcaster BSkyB has reported a 78% rise in fiscal first-quarter net profit, as its customer base rose close to its ten million target. Net profits rose to GBP228 million (USD359 million) in the three months to 30 September, up from GBP186 million in 2009, on the back of 96,000 net new customers, to take total subscribers to 9.96 million. Revenue rose by 15% to GBP1.53 billion. ‘These results are underpinned by continued investment in content and innovation, which is bringing more value to customers and growing returns for shareholders,’ said Jeremy Darroch, the chief executive, in a statement.
Churn during the three-month period was steady at 11.2%, while annual average revenue per user (ARPU) was at a new record of GBP514, on the back of demand for additional products such as HD TV and broadband. Over 50% of new direct-to-home (DTH) customers during the quarter took the full triple-play of services, and as a result the percentage of total customers taking the full package of services increased by six percentage points to 23%. During the period the company added 178,000 broadband and 203,000 telephony customers, to take its totals to 2.8 million and 2.57 million respectively.